The Economic Burden of Urinary Incontinence for Women

The Economic Burden of Urinary Incontinence for Women

Urinary incontinence (UI) is a common problem among women of all ages (our focus in this article is on women, although men also experience UI). An estimated one in three women suffer from some form of urinary incontinence1—but the fact that UI is so common does not make it normal. Ultimately, UI is always a symptom of an underlying problem.

What Is Urinary Incontinence?

Put simply, urinary incontinence is when you accidentally leak urine—whether just a few drops or a stream. There are several types of UI, including stress incontinence, resulting from weakened pelvic floor muscles, and overactive bladder (OAB), caused by damage to the nerves of the bladder or damage to other parts of the nervous system from conditions like diabetes or Parkinson’s disease.

Life events such as pregnancy, childbirth, and menopause can all weaken or damage the muscles and other tissues of the pelvic floor, leading to UI. Strain from coughing, laughing, sneezing, or other physical exertions can cause embarrassing and uncomfortable bladder leakage in women with weakened pelvic floor muscles.


bladder leakage when sneezing


We’ll examine the surprisingly high economic costs of urinary incontinence in women, explore common interventions, treatments, and routine care for UI, and we’ll look at alternatives, including Kegel exercisers like the PeriCoach, which can help minimize or eliminate bladder leakage.

The Economic Costs of UI

The costs of urinary incontinence are more far-reaching than most of us might imagine. Associated costs include routine care items such as bladder pads and briefs, as well as medications, surgical interventions, behavioral therapy devices, and even diagnostic care such as laboratory tests.

A study published in 2001 reported that the total annual direct cost of UI for women in the U.S. (in 1995 dollars—the year from which the data came) was $12.4 billion USD. ($15.8 billion AUD, £8.6 billion GBP). The cost for men was much smaller, but nonetheless significant, at $3.8 billion.2 The study also found that the costs for women over age 65 were more than twice those for women under age 65 ($7.6 and $3.6 billion, respectively). Ultimately, the study concluded that UI is “a very costly condition,” with associated expenses that match other chronic diseases in women.

Routine care made up the majority (70%) of costs for women in that study. What are “routine care” costs? Let’s take a closer look:

For less severe cases of UI, routine care costs may include:

  • Bladder pads and briefs
  • Insertable bladder support devices
  • Hygiene and odor control products
  • Laundry and dry cleaning

For more severe cases of UI, costs may also include:

  • Disposable bed pads
  • New clothing to replace items worn from frequent laundering
  • Urinary catheters
  • Nursing time
  • Cleaning/replacing carpet and/or furniture (e.g. mattress, couch, etc.)


UI can be expensive


The increase in sales of so-called “adult diapers” and incontinence pads is an indicator of the high prevalence of UI. Euromonitor International projects a 48% increase in sales of incontinence products for adults—from $1.8 billion in sales in 2014 to $2.7 billion by 2020, as reported by Bloomberg.3 Part of this is attributable to our increasingly aged population, in addition to a rise in conditions like obesity and diabetes, which increase the incidence of UI.

Another U.S. study concluded that women pay an average of $900 USD annually for routine care costs for incontinence.4 Routine care made up the majority (50-75% of all costs in that study. The total annual direct costs (direct vs. indirect costs are defined here) of UI for women of all ages was estimated at over $16 billion USD —to put this into perspective, this exceeds the annual direct costs for breast, ovarian, cervical, and uterine cancers combined.

An Australian study estimates that the total annual cost of urinary incontinence in community-dwelling women is $710 AUD million (or $387 AUD per woman) annually—this included both treatment costs and personal costs.5

It’s clear that the economic costs of UI are enormous, to say nothing of quality of life and psychosocial costs.

Beyond the routine care costs discussed above, women may also incur the following expenses associated with the management and treatment of UI:

Medication/Surgical Interventions for UI

  • Medications: Pharmaceutical treatments for UI in women include (but are not limited to) anticholinergics, which calm overactive bladder, and topical estrogen (applied in the form of a vaginal cream, patch, or ring), which could help tone the tissues of the vagina and urethra, relieving UI symptoms. Medications can be expensive (especially without insurance), and can contribute significantly to the cost of UI. As one example, the retail cost of a 30-day supply of the anticholinergic medication Ditropan XL (5mg) was $218.00 USD through one online pharmacy.6
  • Surgery: When other treatments don’t work, surgery is necessary for some women. Surgical interventions include a sling procedure in which a pelvic “sling” is created using the body’s own tissue or mesh; the sling is then placed around the urethra and bladder neck to help keep the urethra closed. Prolapse surgery may be used in women who have UI brought on by pelvic organ prolapse. Bladder neck suspension surgery helps provide support to the urethra and bladder neck (the latter of which is an area of thickened muscle where the bladder connects to the urethra). It probably comes as no surprise that surgery is expensive. One study estimated the annual direct cost in the U.S. of pelvic organ prolapse surgeries that include UI procedures at $218 million USD.7 A European study estimated prolapse surgery costs in Germany, France, and England at 144 million euros, 83 million euros, and 81 million euros, respectively.8


surgeons preping a patient      woman with mask on face

Diagnostic Costs for UI

Doctor visits, lab tests, and other diagnostics can also present considerable expense. Diagnostic costs often include:

  • Laboratory tests
  • Physician consultations
  • Physical examinations
  • Urodynamic evaluations

Devices for UI

These devices can add to the expense of UI and are often not covered by insurance.

  • Urethral insert: A disposable, tampon-like device inserted into the urethra to prevent incontinence, used especially before physically strenuous activities (e.g. jogging or tennis).
  • Pessary: A stiff ring inserted into the vagina and worn all day to help hold up the bladder (which sits near the vagina) and prevent urine leakage.

While health insurance or Medicare may help cover some or even most of the costs of UI treatments like medications and surgery, even women who have insurance almost always incur out-of-pocket costs (sometimes significant) in the form of deductibles, co-payments, coinsurance, and items/procedures not covered by insurance.


insurance claim for with piggy bank

Other Treatments for UI

All of the treatments outlined above (except for surgery) address only the symptoms of urinary incontinence without tackling one of the most common root causes of the problem: weak pelvic floor muscles.

Strengthening the pelvic floor muscles is one of the most empowering things a woman can do to help reduce or even eliminate urinary incontinence. Kegel exercises can be done at home without a device; however, at least 50% of women do not correctly contract their pelvic floor muscles with verbal or written instructions alone.

This is where a pelvic floor exerciser like the PeriCoach system can help.

PeriCoach is an innovative and effective bladder biofeedback device that guides women through Kegel exercises for improved pelvic floor muscle strength. The insertable device features three biofeedback sensors that detect the contraction of the pelvic floor muscles when the user squeezes against the device. The information is sent via Bluetooth to the user’s smartphone, providing a constant flow of information to help them track their progress. The cost: a nominal $299USD, £145 GBP, $298AUD. The PeriCoach is available online in Australia and the United Kingdom, and by prescription in the United States through your clinician—download and print the prescription form and bring it with you to your next doctor visit.


smiling woman with crossed arms


Given the significant costs of managing urinary incontinence, the PeriCoach system makes sense as an affordable, effective way to improve pelvic floor muscle strength, which can help reduce or even eliminate urinary incontinence over time. Stronger pelvic floor muscles can also reduce or eliminate the need for expensive bladder pads/vaginal bladder support inserts. Hear what the experts have to say about PeriCoach, and read stories from everyday women whose lives have been improved with the system.

Invest in your future with the PeriCoach System.